本报告全面概述了公共关系与传播行业内部的全球认知，数据来源于代表欧洲、非洲和亚太地区三大区域八个国家的行业协会提交的调查数据。2026年的调查在全球联盟既往工作（2019年、2022年和2024年）的基础上展开，继续对全球公关行业状况进行基准评估，此次新增了关于人工智能应用、联合国可持续发展目标SDG 18——负责任传播倡议的落实情况以及关于合乎伦理使用人工智能的《威尼斯承诺》等方面的问题。共收到九份来自行业协会的调查回复，这些协会合计代表超过21,000名会员。参与国家——澳大利亚、孟加拉国、捷克共和国、爱尔兰、尼日利亚、菲律宾、南非和英国——跨越了多元的经济、文化和技术格局，为全球公关实践提供了一个有意义的横截面。
This report provides a comprehensive overview of global perceptions within the public relations and communication profession, drawing on survey data submitted by professional associations representing eight countries across three major regions: Europe, Africa, and the Asia-Pacific. The 2026 survey builds on previous Global Alliance efforts (2019, 2022, and 2024) to benchmark the state of the PR industry worldwide, this time incorporating new questions on artificial intelligence adoption, the implementation of the UN SDG 18 – Responsible Communication initiative, and the Venice Pledge on ethical AI use. Nine survey responses were received from professional associations collectively representing over 21,000 members. The participating countries Australia, Bangladesh, Czech Republic, Ireland, Nigeria, Philippines, South Africa, and the United Kingdom span diverse economic, cultural, and technological landscapes, offering a meaningful cross-section of global PR practice.