《关于公共关系实践的全球认知与洞察》概述了全球公共关系行业的认知状况，在全球联盟此前为了解全球行业格局所作努力的基础上进一步积累。2024年报告的数据来自代表约68 000名会员的专业协会。与2019年和2022年可能聚焦特定地区或公关某一方面的早期报告不同，本研究涵盖各大洲21个国家的数据，提供了真正意义上的全球视角。
Global Perceptions and Insights about the Practice of Public Relations provides an overview of global perceptions in the public relations profession, building on previous efforts by the Global Alliance to understand the industry’s landscape worldwide. The 2024 report was compiled from data received from professional associations, representing around 68 000 members. Unlike earlier reports (2019 and 2022) that may have focused on specific regions or aspects of PR, this study encompasses data from 21 countries across various continents, offering a truly global perspective.