如果设计、构建和运营体验的人无法使用，再详尽的叙事也无济于事。每种体验都不只通过剧本讲述自己的故事。在博物馆中，叙事可能分散于展品、标签、声音、空间设计、数字互动和员工行为之中。在主题公园里，它可能会延续到 […]
A detailed narrative is not enough if the people designing, building and operating the experience cannot use it. Every experience tells its story through more than a script. In a museum, the narrative may be spread across objects, labels, sound, spatial design, digital interactions and staff behaviour. In a theme park, it might continue through […]