新闻稿,数字嗅觉协会(Digital Olfaction Society)——日本东京——2022 年 3 月 23 日 Adriana Madzharov 的最新研究探讨了如何利用气味来影响旅游业的客户体验。她在文中解释了气味如何创造意义并强化记忆,展示了不同的愉悦气味如何对感知与行为产生不同的影响。…
News Releases, Digital Olfaction Society – Tokyo, Japan – March 23, 2022 Recent research from Adriana Madzharov looked at how scent can be used to influence customer experience in the tourism sector. Here she explains how scent creates meaning and strengthens memory, showing how different pleasant scents can produce different effects on perception and behaviour. …